If you are managing social media for business, here are some creative and inspirational ideas for content. Social marketing is more than creating a Facebook page. The real benefits of social media as a progressive marketing strategy come from the content you provide your fans and followers.

Let’s start with Twitter with 160 characters max for your bio. Obviously you are going to put that you are a book author (perhaps fiction or nonfiction) and presumably you will have a book website URL for the “more info URL” field in your profile. What else are you going to say in those 160 characters? That depends.

As you write your read my post, think about what you offer to the reader, not what the reader can give you. So instead of saying that you’re looking for a job, tell the reader what kind of problems you solve.

You have the ability to set your privacy in all of the different social media platforms. Facebook has an enormous amount of options for privacy. You can have your Facebook be wide open or you can have it locked down tight so hardly anyone can get to see it. That is your choice. But everyone needs to take a look at what they are comfortable with, what they want out there and, yes, okay sometimes there will be a blunder. We’re all human!

And it’s not just the little things people lie about out of fear, either. Some people say they want kids even when they know they don’t because they social media profiles feel they won’t be able to find a date if they tell the truth!

15.Don’t over-automate. Don’t set up an account on Facebook or Twitter but never login in and; participate there because you’ve automated all your post through Ping.fm or some other means. You want to spend time on the sites you are submitting content to and interact with others over there. Doing this helps boost your credibility and helps others get to know you.

Tasks for You to Accomplish Until Tomorrow’s Lesson: Now that you’ve read about what should (and shouldn’t) go into your profile, I want you to visit the sites you signed up with and flesh out your profile a bit.