Websites are just for vain people who simply want to talk about themselves, right? Although some might believe that’s all a blog is, that’s far from the truth. Blogs have changed quite a bit in their web diary days.

Trade links with fellow bloggers that have a similar target niche. Having URLs pointing to sites with superior PR (Popularity Rating) shall enable you to be rated higher by Google. Increased numbers of PR sites attached to your URLs in your online blog will increase your chances of gaining superior PR for your online blog and Internet website.

Give your readers the ability to comment on your blog posts and also to respond to other comments. You can develop a great relationship with readers this way and become more active in your blog community. Once people realize that you offer a response to comments, it will ensure that they return to the repost, simply to read what you need to say.

Think of a relevant keyword for your own blog. A word or phrase which best describes the content of your site should be used in the title, and repeated throughout the blog, including, importantly, in the first paragraph. Keep in mind however, that if the word is repeated too often, the site will look over optimised. There are no strict rules about how many times your keyword should appear on your site, although as a guideline, if you repeat the keyword every 100 words that would provide you a’keyword density’ of 1%. Generally, a keyword density of between 1-5% is acceptable. Anything more than 7% would appear to be too keyword rich and over optimised.

Add anchor text into your blog – embedded hyperlinks that take visitors to the exact page of your website that sells the service or product under discussion on the online blog. This helps people find the information on site without needing to return to the home page and begin clicking on navigation links.

Proceed’Real-World’ with other bloggers. If you reside in a major city, invite other bloggers to join you for a drink or dinner. While friendships can be developed in cyberspace, the most profitable business relationships, even in the world of blogging, often flourish only after face-to-face interaction. It doesn’t have to be anything elaborate, just send a couple of personalized emails to some specific bloggers in your city asking them to meet up. You can frame it as an opportunity to learn from their wisdom, or simply a meeting of the minds. Either way, having a connection bolstered by face-to-face contact can offer countless advantages over one maintained entirely online.

In conclusion, may I say never despise the times of small beginnings. Start small and put in the required effort and hard work. That will make you successful in blog marketing and earn money online, which you’ve always desired. So persistence, perseverance and hard work will yield the deserved benefits.