Laid off? Tired of your 9 to 5? Want a work-from-home job? Interested in getting writing jobs online? If any of this applies to you, you’re in luck. You can start a freelance writing career – especially writing online content – with little or no experience. Following is why and how.
It’s been said, over and over and over again throughout the years, whenever there’s something new that comes up, that Content everyday is no longer needed. I’ve heard this every time something new is introduced online. I’ve heard something like this nearly every month since I came online full-time years ago.
Take the time to find out who they are, and where they like to absorb content. Do they mostly hang out online, reading blogs and keeping up with social media? Or do they prefer being sent eNewsletters directly? Keep in mind that content marketing extends beyond the internet to things like in-person events. If your target market is segmented, it’s even more important to know which marketing strategies and platforms they will respond to.
Is radio advertising still relevant at all? Listeners to online radio stations are choosing ad-free paid-for subscriptions. It’s clear that advertising is irrelevant to them. It’s interesting that a medium commercially optimized to deliver advertising messages to prospects is now shunning this model in its online content reincarnation.
A poorly designed website with great content is like a high end store with all the best brand name items thrown around randomly on shelves. Customers come into this store expecting to find the best brand names but they have to dig through piles of mixed up items trying to find what they want. Most will turn around and leave because it takes too much time to find the items they want and the disorder of the store reduces the value of the goods.
Sometimes choosing writers with potential is the best decision you could ever make. If you can easily hone these writers’ skills, you and your business can greatly benefit. Give them a chance to prove themselves and they just might surprise you. They may end up creating copy that is better than those writers you thought were right for the job.
When it comes to sharing your online content, make sure that you make it clear, concise compelling and educational. Your goal is to make sure that your audience members read what you are sharing, want to read more and share it with their friends. Viral is a very good thing in this particular medium. Always make sure to have your audience in mind when you are writing and when you are posting. They will appreciate it and your business will be better for it. Manage your content very carefully and make sure that it is all that it can be for everyone involved.